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AmbITion Scotland’s Practical Digital Communications workshop

A group of folk from a number of museums and cultural  collections in the Highlands gathered at Ironworks in Inverness on Monday 10th March 2014.  Folk from Inverclyde. Aberdeen, Gairloch, Applecross, Skye and Ullapool were there, keen to see how to improve communication with their audiences using digital options.  The workshop was arranged by AmbITion Scotland and presented by Diane Greig and Deborah Hair.

Workshop particpants
Workshop particpants

The workshop provided insights into aspects of marketing principles required to develop a coherent approach to communicating with different groups who may have, or should have, an interest in the museums and collections represented. It was important to have a measurement of success to determine how best to communicate, and one method was not sufficient.

Almost al participants had stories of how it was often quite difficult to communicate consistently with those nearest their projects, as well as those in the broader sphere.  It was at times difficult to create a connection between commercial approaches to communication and the realities of life in very small, rural communities, but there is no doubt that a better-understood, orderly method of communicating holds real benefits.

It was also very good to be able to meet other folk engaged in similar tasks.  The sense of being engaged in the cultural and heritage sectors for a greater good was a welcome one, and finding others with shared highs and lows was great. Face to face communication to learn about digital communication?  Yes, ideal.


Thanks to Diane and Deborah and all from Ambition Scotland for a helpful day.